Art Direction & Design

New Zealand Frequent Flyers were invited to pre-load their Qantas Cash cards with up to nine currencies ahead of their next overseas trip.

After developing the concept, we briefed the 3D team to create the hero visuals — a dimensional world map layered with destination landmarks, currency flags, and tactile material details. Each element had to be carefully balanced so the composition worked seamlessly across both press and digital formats, staying within required safe areas without losing impact.

The campaign rolled out over 20 billboard locations as well as print placements in the New Zealand Herald, Dominion Post, and The Press.